Client - Physician's Choice
For Physicians Choice — a global brand seen in stores around the world — I’ve had the chance to contribute across a wide range of creative touchpoints. I designed graphics for their social media channels that balanced bold visibility with brand consistency, ran strategic ad campaigns to support product awareness and engagement, and art-directed multiple product photoshoots to ensure visuals felt elevated and on-brand. I also crafted packaging for UGC gift boxes and developed print campaign designs that translated the brand’s voice into tactile, real-world experiences. Whether on screen or in hand, my goal was always to create work that feels unmistakably Physicians Choice — confident, clear, and designed to connect.
